A few interesting articles that you may have missed over the past several days:
The sports app will let audiences access the BBC’s interactive coverage of major events via the BBC Red Button, and is designed to integrate linear TV with online and on-demand content.
The app will initially focus on Formula 1 (F1) racing, and will include live streams, on-demand video and additional content. With races that are covered live on BBC One, fans will be able to access alternative options such as the on-board cameras to get a driver’s eye view of the action, as well as the ‘driver tracker’ that shows where each car is on the circuit.
Since 2009, YouTube Live has been thinking about how to move beyond a free, ad-based service. Now it’s moving ahead with that plan. After tests with a handful of publishers, YouTube is offering pay-per-view options to publishers on its live streaming service. The company said that it was in the process of rolling out live streaming to its partners.
That said, there are some positive signs to come out of this year’s numbers: The truth is, a 6 percent decline isn’t that bad, considering that Turner, CBS and the NCAA were trying to either monetize or authenticate all access to the tournament this year. And the traffic numbers apparently don’t reflect those of all Turner’s other sites, or traffic that went to cable sites like Comcast’s Xfinity TV.
Also, while there are no revenue numbers available, charging $3.99 upfront for access could potentially be more profitable than CBS’ previous March Madness on Demand efforts, which were primarily monetized through ads.