Some interesting articles that you may have missed:
Recognizing that many viewers want to watch key events live, in prime time, rather than tape-delayed, NBCUniversal plans to bolster its coverage of the Summer Olympics in London in August by putting 3,000 hours of programming online.
The BBC has announced details of the digital services that will offer viewers the most comprehensive coverage ever of an Olympic Games. The broadcaster will provide live coverage of every London 2012 sport from every venue throughout the day. An enhanced video experience will give access to up to 24 live HD streams and 2,500 hours of coverage via the BBC Sport website on PC and laptop.
Major League Gaming (MLG) has been busy cutting deals lately. On the heels of its huge broadcasting partnership with CBS Interactive, the fast-growing eSports entity just expanded its reach into Korea, where pro gaming rules. MLG and the Korean eSports Association (KeSPA), have entered into an exclusive multi-year global partnership that will bridge the Western and Korean StarCraft worlds.
With the explosion of live streaming and attendance records from 2011 continuing into 2012, eSports is on the rise in the U.S., and around the world. With more brands and money coming into the space, Major League Gaming (MLG) is planning for the future as it changes up its season structure this year for the first time.
– Tim Ganschow
A few interesting articles that you may have missed over the past several days:
The sports app will let audiences access the BBC’s interactive coverage of major events via the BBC Red Button, and is designed to integrate linear TV with online and on-demand content.
The app will initially focus on Formula 1 (F1) racing, and will include live streams, on-demand video and additional content. With races that are covered live on BBC One, fans will be able to access alternative options such as the on-board cameras to get a driver’s eye view of the action, as well as the ‘driver tracker’ that shows where each car is on the circuit.
Since 2009, YouTube Live has been thinking about how to move beyond a free, ad-based service. Now it’s moving ahead with that plan. After tests with a handful of publishers, YouTube is offering pay-per-view options to publishers on its live streaming service. The company said that it was in the process of rolling out live streaming to its partners.
That said, there are some positive signs to come out of this year’s numbers: The truth is, a 6 percent decline isn’t that bad, considering that Turner, CBS and the NCAA were trying to either monetize or authenticate all access to the tournament this year. And the traffic numbers apparently don’t reflect those of all Turner’s other sites, or traffic that went to cable sites like Comcast’s Xfinity TV.
Also, while there are no revenue numbers available, charging $3.99 upfront for access could potentially be more profitable than CBS’ previous March Madness on Demand efforts, which were primarily monetized through ads.
Although it’s now been more than two full months since we won the Midemlab competition in Cannes, we wanted to take this opportunity to extend a very enthusiastic “thank you” to the great people at Reed MIDEM. They have been extraordinarily helpful in addressing all of our post-conference needs — regardless of how minor — even though I know they have far better things to do than tend to a small start-up company across the pond. So hats off to the fine folks at Reed MIDEM!
While we’re on the subject of Midem, here is a quick look back at the awards ceremony when we were named the “best new marketing and social engagement innovation of 2012.” Founder Tim Ganschow not only gave an exceptional performance during the initial pitch competition, but he also came back to deliver a great presentation after receiving the award (which occurs around the 12:20 mark in the video).
One of the content categories that we believe is best suited for Crowdsurfing’s unique audience visualization capabilities is live-streamed sports. Not only are sporting events a “must see live” experience, but they also are experiences that people enjoy watching together — whether it’s cheering on the same team, talking smack with rival fans, debating coaching decisions or analyzing player performances. LiveOne has been developing features within Crowdsurfing to facilitate all of these types of interactions, so we’re looking forward to getting feedback from fans, media partners and global consumer brand partners — both as it relates to existing functionality but also for new features that you’d like to see us add going forward. We’re here to serve you!
So stay tuned for news from LiveOne as we announce new sports-related partnerships for Crowdsurfing in the weeks and months ahead. With the amount of live content already being created — from MLB’s nearly 7,000 webcast games to ESPN’s 4,000+ live online events each year to the current NCAA basketball tournament streams — the world of live-streamed sports is exploding, but we think the best is still yet to come.
– Tim Ganschow