As a content-agnostic application, Crowdsurfing works well across the entire live online entertainment spectrum, from global concert webcasts to real-time sporting events to red carpet premieres. But the one content category that really excites us right now — due to its nearly ideal pairing with Crowdsurfing — is the relatively unknown (at least to the mainstream population) world of eSports.
eSports, or online competitive gaming, is absolutely exploding in popularity, and it hits on all of the key demographic trends that global brand sponsors love. From Twitch.TV to the MLG, eSports is an entertainment genre that you need to keep an eye on. Here at LiveOne, we’re looking forward to partnering with the key players in the sector and bringing the Crowdsurfing experience to the rapidly growing base of eSports fans around the world.
– Tim Ganschow
One of the content categories that we believe is best suited for Crowdsurfing’s unique audience visualization capabilities is live-streamed sports. Not only are sporting events a “must see live” experience, but they also are experiences that people enjoy watching together — whether it’s cheering on the same team, talking smack with rival fans, debating coaching decisions or analyzing player performances. LiveOne has been developing features within Crowdsurfing to facilitate all of these types of interactions, so we’re looking forward to getting feedback from fans, media partners and global consumer brand partners — both as it relates to existing functionality but also for new features that you’d like to see us add going forward. We’re here to serve you!
So stay tuned for news from LiveOne as we announce new sports-related partnerships for Crowdsurfing in the weeks and months ahead. With the amount of live content already being created — from MLB’s nearly 7,000 webcast games to ESPN’s 4,000+ live online events each year to the current NCAA basketball tournament streams — the world of live-streamed sports is exploding, but we think the best is still yet to come.
– Tim Ganschow