After repeated attempts over the past few years to gain industry-wide traction, live concert webcasting finally appears to have become an accepted mainstream entertainment category. Just last Saturday we had a David Guetta global live-stream from Paris, this weekend (and next) we have the always fantastic Coachella webcast extravaganza, and this Tuesday we get to enjoy an intimate online performance by Death Cab for Cutie during their tour swing through Chicago.
So while we’re no doubt still in the very early innings, it appears that live concert webcasting has finally arrived and is here to stay. LiveOne looks forward to becoming a integral part of this growing entertainment category in the years ahead. Hopefully we’ll all be Crowdsurfing in the not too distant future!
– Tim Ganschow
A few interesting articles that you may have missed over the past several days:
The sports app will let audiences access the BBC’s interactive coverage of major events via the BBC Red Button, and is designed to integrate linear TV with online and on-demand content.
The app will initially focus on Formula 1 (F1) racing, and will include live streams, on-demand video and additional content. With races that are covered live on BBC One, fans will be able to access alternative options such as the on-board cameras to get a driver’s eye view of the action, as well as the ‘driver tracker’ that shows where each car is on the circuit.
Since 2009, YouTube Live has been thinking about how to move beyond a free, ad-based service. Now it’s moving ahead with that plan. After tests with a handful of publishers, YouTube is offering pay-per-view options to publishers on its live streaming service. The company said that it was in the process of rolling out live streaming to its partners.
That said, there are some positive signs to come out of this year’s numbers: The truth is, a 6 percent decline isn’t that bad, considering that Turner, CBS and the NCAA were trying to either monetize or authenticate all access to the tournament this year. And the traffic numbers apparently don’t reflect those of all Turner’s other sites, or traffic that went to cable sites like Comcast’s Xfinity TV.
Also, while there are no revenue numbers available, charging $3.99 upfront for access could potentially be more profitable than CBS’ previous March Madness on Demand efforts, which were primarily monetized through ads.
If you didn’t happen to catch it, there was a great article in Friday’s New York Times discussing the rapid emergence of electronic dance music, or EDM, as a mainstream genre. CNN ran a similar article late last month.
We’ve been following this sector closely over the past few years — watching the exploits of Tiesto, Swedish House Mafia, Deadmau5 and David Guetta, among others — and will be making some major announcements shortly regarding LiveOne’s entry into this exciting space. EDM is here to stay, and LiveOne is looking forward to becoming a part of this global ecosystem.
– Tim Ganschow
As a content-agnostic application, Crowdsurfing works well across the entire live online entertainment spectrum, from global concert webcasts to real-time sporting events to red carpet premieres. But the one content category that really excites us right now — due to its nearly ideal pairing with Crowdsurfing — is the relatively unknown (at least to the mainstream population) world of eSports.
eSports, or online competitive gaming, is absolutely exploding in popularity, and it hits on all of the key demographic trends that global brand sponsors love. From Twitch.TV to the MLG, eSports is an entertainment genre that you need to keep an eye on. Here at LiveOne, we’re looking forward to partnering with the key players in the sector and bringing the Crowdsurfing experience to the rapidly growing base of eSports fans around the world.
– Tim Ganschow
Although it’s now been more than two full months since we won the Midemlab competition in Cannes, we wanted to take this opportunity to extend a very enthusiastic “thank you” to the great people at Reed MIDEM. They have been extraordinarily helpful in addressing all of our post-conference needs — regardless of how minor — even though I know they have far better things to do than tend to a small start-up company across the pond. So hats off to the fine folks at Reed MIDEM!
While we’re on the subject of Midem, here is a quick look back at the awards ceremony when we were named the “best new marketing and social engagement innovation of 2012.” Founder Tim Ganschow not only gave an exceptional performance during the initial pitch competition, but he also came back to deliver a great presentation after receiving the award (which occurs around the 12:20 mark in the video).
Based on the first single from their new album — which can be heard here — the Silversun Pickups look to be back with a vengeance. Looking forward to the possibility of working with them in the very near future.
– Tim Ganschow